Alf Heller is founded with the goal to launch sustainable and 100% Swiss made hair care products using state-of-the-art technology as there are not many Swiss made hair care alternatives even though Switzerland is home to many leading cosmetic brands.
After multiple test cycles and customer surveys with the goal of optimizing the products, in 2019 the vision becomes a reality.

„Alf Heller Switzerland offers modern, functional and vegan hair care products with the best nature and cosmetic research have to offer for a healthy skin and beautiful hair. Safe and clean for you and the environment – made in Switzerland!“

The team of Alf Heller Switzerland is continuously searching for new technologies and keeps finding innovative specialists developing and producing active ingredients in Switzerland. And soon the idea to launch a new series of modern skin care products is born.

The secret of the new skin care line is based on the natural active complex OM24®️ derived from the tea plant and deuterium-depleted water. The groundbreaking effectiveness of these active agents has been proved in clinical studies by the ETH Zurich and the University Hospital Zurich. The innovative and exclusive new product line is launched successfully in 2021.

„„The amount of Swiss know-how is amazing. The unique skin care products nourish, repair and protect in one - you won‘t find more anti-aging anywhere! Qualified, scientifically tested and 100% Swiss made.“