THE STORY

A MAN, A VISION

Successful stylist Alf Heller brings over 25 years of experience in professional hair care. Always searching outstanding products for his clients, he realized that there are not many hair care alternatives made in Switzerland even though Switzerland is home to many leading cosmetic brands. Consequently, Alf Heller decides to bring his own sustainable 100% Swiss made products on the market.

He founds Alf Heller Cosmetics and starts working with the leading Swiss manufacturer of cosmetics to realize his vision. After multiple test cycles and customer surveys with the goal of optimizing the products, in 2019 the vision became a reality.

„Alf Heller Switzerland is my dream come true. Modern, functional and vegan hair care products with the best nature and cosmetic research have to offer for a healthy scalp and beautiful hair. Safe and clean for you and the environment – made in Switzerland!“