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THE STORY
Alpine lake and stone, Swiss-inspired editorial imagery
THE STORY

A Swiss vision.
A personal ritual.

From our first haircare collection to a wider world of everyday care.

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OUR BEGINNING

Care, with a clear purpose.

Alf Heller Switzerland — Hair & Skincare began with a vision: to create contemporary haircare made in Switzerland. Following product testing and customer feedback, that vision became a collection in 2019.

Botanical and water editorial still lifeShop Haircare
2019 - THE HAIRCARE COLLECTION

Where the
ritual began.

Our story started with haircare: a collection shaped by Swiss manufacturing and a considered approach to formulation. The search for new ideas and ingredients continued as the brand developed.

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Alf Heller Switzerland ? Hair & Skincare Facial Cell Repair original productShop Skincare
2021 - A NEW CHAPTER

From haircare
to skincare.

In 2021, the story expanded with the launch of a skincare line. Today, our collection brings facial care, body care, and our bestselling lash and brow serum together in one Alf Heller Switzerland — Hair & Skincare world.

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THE STORY CONTINUES

Your care. Your own ritual.

Explore the collection and find the products that belong in your day. Swiss-made care, chosen by you.

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